22. March 2021
The story about our BMW EVE project
Mackevision presents the story about our BMW EVE project where we created a continuous real-time pipeline from data to experience based on an expandable tech foundation.
The result is a multi-brand product experience that is a part of a seamless customer journey that enables emotional engagement and finally helps to better sell cars:
It will be exciting to see all the future developments and feature that this solution will surely bring. What might be next considering that the application is already in the cloud and a UI can be flexibly provided via QR-Code? We will see…

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