In marketing today, addressing customer needs is essential—and for Peterbilt customers, what’s under the hood really matters.  So, when Peterbilt decided to include an animation on their website that would highlight their proprietary PACCAR powertrain, they called on Mackevision. The result, created by Mackevision’s 3D Creative Team in Detroit, is a living x-ray of sorts which provides a visual exploration of Peterbilt’s advanced powertrain technology