Mercedes-Benz V-Class
V-Class

Client: Mercedes-Benz Vans

Agency: LUKAS LINDEMANN ROSINSKI GmbH

Partners: Panama Werbeagentur GmbH

Year: 2013

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For the premiere of the new Mercedes-Benz V class, Mackevision has developed and implemented various motifs for the print campaign. The vehicle design had not yet been finalized at the time the motifs were created and were subject to the strictest levels of secrecy. For this reason the automobile had to be processed using CGI and integrated into the photographs. Mackevision has for the first time provided a full service for all of the campaign motifs for the launch of a motor vehicle. A total of 17 motifs have been implemented for multimedia applications.

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