Mercedes-Benz Driving Experience Interior

Client: Daimler AG

Year: 2014


This configuration solution offers a uniquely authentic experience. Because with the video running it is possible to change not only the wheel rims, colors and designs. The additional interior scenes with a real driver also give the user the feeling of sitting behind the wheel personally. Through the simultaneous integration of the configurable interior and people in an interactive configuration film, Mackevision has reinvented the topic of the configurator. And Mercedes-Benz is therefore the first manufacturer to present the interior scenes in a configurable film.

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