Mackevision

Client: KIA

Year: 2020

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Mackevision produced the new
KIA K5 reveal film

We’re happy to share another successful creative project. Mackevision had the honor of creating a visually stunning and innovative film for #KIA. The film was produced for the reveal of KIA’s all-new K5, set to take place at one of Asia’s largest car shows. However, since all events were canceled due to COVID-19, the movie instead became part of the K5 landing page—and ultimately part of what became a successful online launch.

Mackevision was responsible for the conceptual development, production of the commercial, #CGI production, everything up to and including the final playouts of the film. All shots of the film were produced in full CGI.

The movie was initially produced for the Korean market, but the client also decided to use it for two additional markets. Because the film was done entirely in CGI, with the car’s #digitaltwin, the new versions were easily and quickly adapted and produced.

Team

Filmdepartment: Dominic Bitu, Eva Böing

Producer: Michael Lee, Felix Niehoff

VFX Supervisor / Director: Daniel Fraass

3D Artists:
Alessandro Caragnini, Alexander Ricker, Sebastian Hofmann, Malte Lauinger, Mano Büttner, Dietmar Kreider, Mikko Reim, Felix Barthel

Edit: Dima Lochmann

Compositing Artists:
Daniel Beckmann, Bernhard Schröcker, Katharina Böttcher

Freelance VFX Artists:
Sebastian Kowalski, Joris van den Berg

Music & Sound:
UPPM / SFX by Yessian Hamburg

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