Emotional Virtual Experience – BMW EVE

Virtual Reality at Retail – Part of a seamless customer journey integrating online and offline customer touchpoints at its best

The challenge

When our client, BMW, approached us back in 2019, they were asking for an upgrade of their already existing solution and an extended customer experience at PoS. The request was also for a maximum repurpose of existing hardware with thousands of installations supporting the global retail network doing sales.


The solution

Mackevision had to envisage, develop and deploy a car configurator raising the benchmark on visual quality while supporting sales process. The solution had to be future proof, software agnostic and based on a real-time pipeline to master the continuous life-cycle measures including extended features like e.g. a VR-Experience.
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