The “Porsche 918 Spyder” trade fair film was awarded in the Digital category, the “Mercedes-Benz 4MATIC Snow Monster” print ads in the Campaign category
The Automotive Brand Contest is the only neutral, international design competition for automobile marques and in just a short period of time, has emerged as an important event in the sector. With the competition the German Design Council honours outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry. In this context the focus is on the integral and consistent use of the brand across all media and products.
The Automotive Brand Contest offers companies in the automotive industry and their partners in the supply industry, in design and in brand communication, as well as imported marques, a platform that reaches a wide audience and allows them to compare and position themselves internationally on the basis of their achievements.