Mackevision was presented the German Brand Award in Berlin today. The CGI specialists from Stuttgart received the prize in the “Brand Campaign – TV Spots” category for its work on the Toyota Auris advertising film.
The film had been produced in a close collaboration with our partner GoodFilm GmbH (directed by Björn Amend).
The film is primarily distinguished by its exceptional combination of real film and computer-generated imagery (CGI): The two minute film was shot in South Africa – but using the predecessor model of the new Auris.
During the post-production the vehicle was digitally replaced by its current successor. The Auris Hybrid changed into the Auris Hybrid Touring Sports with a transformer-style effect.
This type of CGI integration saves the automotive industry time, costs and also significantly reduces the risks. In addition, this approach also opens up entirely new creative opportunities. “We are very pleased that the German Brand Institute has recognised our CGI work and rewarded it with an award. This makes us very proud!” says Armin Pohl, CEO of Mackevision.