Do we still need car dealerships?
Of course. But we also need to re-invent them. Because here as elsewhere, what is on offer has to meet customers’ needs. And when customers take the trouble of actually going to a brand showroom, what they want above all is to take home a positive experience.
But what can change? Maybe in the future, a car dealership can be conceptualized more like a gallery – a room in which the lines between fantasy and reality are blurred and familiar objects take on a never-before-experienced dimension. All of this can be made possible by technologies such as augmented reality (AR).
The augmented reality solution is particularly suitable for small sales floors and showrooms, allowing an entire range of products to be shown. The digital brand experience creates extraordinary visitor and customer interactions that leave lasting impressions.
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