Impressive Product Experience

To trigger active perception of brands and products it is essential to enable customers to experience them for themselves, while at the same time facilitating a dialog between customer and product or brand. By infusing your products with innovation and emotion across different media channels, you can thrill your customers like never before.

We deliver the premium quality that transforms your product communications into an individual and emotional experience. We leverage our creative expertise to effectively showcase your products, apply future technologies to create premium applications, and are at your side at every stage from data preparation to visualization.

We offer interactive systems that allow outstanding visualization of complex, configurable products, leading to a fusion of creative ideas and innovative solutions.

We effectively showcase your products, apply future technologies to create premium applications, and support you at every stage from data preparation to visualization.

With us at your side, you can establish holistic, inspiring, integrated product experiences. With solutions that are both functional and innovative, we make it possible to experience your products in many different variations – interactive, in highest quality and on all devices.

Both creative ideas and innovative solutions – including virtual and augmented reality – go into the visual presentation of your product.

Korean automakers KIA will be launching their new Stinger model on the German market at the end of 2017. KIA wanted to create spectacular visual experiences for prospective customers that give the new model a powerful emotional charge. The goal was to use the medium of film in the build-up to the Stinger launch to spark an enduring desire to go out and buy the vehicle.  

The KIA commission was new territory for Mackevision – the Stinger animation was the first time that the company had produced a fully simulated animation with no manual operations. 

By taking this approach it was possible to deliver both genuine efficiency gains and enhanced realism, despite the fact that the film’s visual concept called for a mix of clean plates and stands in the same shots. Mackevision’s animation offers its customer KIA Motors Ltd. a dazzling array of options for capturing prospective customers’ imagination for the new Stinger.

Unlike in Germany, made-to-order cars individually manufactured to customers’ specifications are yet to catch on in the US. While Volkswagen customers in America are already able to configure their new car online, the final choice actually depends on which models their dealer has in stock.

Volkswagen of America has launched a brand new configurator website that totally transforms the experience of buying a car, even at the early decision-making stage. At vw.com, customers can now enter their preferred parameters just as easily and precisely as they would on a dating platform.

The process of interaction between brands and target groups is becoming more and more important. In the age of digitalization, brands and consumers can connect at all times and in all places, inspiring and learning from each other. Which explains the growing significance of digital channels in brand communications. Companies that offer their customers a cross-medial, international product experience can thrill them in an unprecedented emotional and innovative way. 

To attain this goal and deliver an emotion-packed and harmonized product experience for its customers, automaker Hyundai Motor Company opted for an innovative high-end solution with an automated media pipeline for worldwide, uniform image creation.