Gimv today announces its investment in Mackevision Medien Design GmbH, one of the global market leaders in 3D visualization, animation and visual effects for film, print and interactive media and winner of the 2014 Emmy awards. Gimv takes a majority stake alongside the management, which remains a significant shareholder. The company will use the proceeds for product portfolio expansion and further organizational growth.
Mackevision Medien Design GmbH (www.mackevision.com) is one of the global leaders in computer generated imagery (CGI) which covers 3D visualization, animation and visual effects. The company develops technological solutions that enable a rapid generation of images from CAD-based data. Its services include the whole process, from data preparation to creative design and production of high end-quality image and film as well as interactive applications. Mackevision’s technology offers great added value for manufacturers, both during the product design phase and in their marketing activities. This results in significant cost-savings and creativity potential in the generation of picture content for product presentations be it in print, film or web.
Mackevision’s software and services can be used for a variety of applications in different sectors. Web configurators and product marketing, such as virtual photo shoots and movies in the automotive sector are some of the key applications. Mackevision knows how to embed computer generated vehicles in real surroundings or in photographic backgrounds. They collaborate with experienced film directors and photographers to build a database of backgrounds which enables them to create a virtual world of a high – end automotive visualization. But also other sectors, such as design and architecture, can benefit from this technology. Mackevision’s photorealistic presentations bring building projects to life long before the actual construction begins, making design iterations easier.