Mackevision
18. September 2020
3D Next Generation Wholesale Paper

Together with Accenture and Kurt Salmon – we are thrilled to introduce “The Next Generation 3D Wholesale”.

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Whilst brands have been heavily investing in B2C consumer experience, digital wholesale long remained in the shadow. Now, the changed market conditions force fashion brands across the industry to accelerate true change and make digital wholesale real.

Together with Accenture and Kurt Salmon – we are thrilled to introduce “The Next Generation 3D Wholesale”: Our modular approach using one single 3D data model (“digital twin”) per product as source for virtual fashion staging. In order to make the best possible use of product models in digital applications, an integrated approach for visualization purposes is required.

If you want to know more about Digital Twins, please check Automobil Industrie – Partners of Digitization: Mackevision on Digital Twins.

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