Mercedes-Benz 360° driving experience on iPad

Client: Daimler AG

Agency: Mackevision

Year: 2012

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From now on, also iPad users can configure their dream car while it “drives” through a video. Mackevision realized the adequate iPad-solution of the flash-based desktop-version of the Mercedes-Benz 360° Driving Experience.
In the 360° Driving Experience the virtual cars appear incredibly realistic and components and colors can be configured while the video is running and the cars are “moving”. Over a period of several months of intensive development work, the Mackevision team has produced a full-video car configurator that blows away anything the competition has to offer.
Now, with the iPad version, users can experience a large number of car series on different devices.
A major challenge to deal with was to make available up to 76.620 MB without any performance loss. To ensure this Mackevision developed a streaming-concept which enables the user to enjoy completely the 360° Driving Experience.
As well as the desktop version, the iPad solution was rolled out in various countries, where local customization can be performed.

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