Discover trailblazing forms of communication
In the automotive sector in particular, space limitations can present a real obstacle to connecting customers with exactly those aspects of your brand and products that make their heart beat faster. It doesn’t have to be that way. Virtual applications – like a true to the original vehicle configurator – not only endlessly expand the Digital Showroom, but make it more personalized as well.
Ferrari customers around the world are now able to put together their ideal car with a brand new configurator that delivers unprecedented quality and diversity.
Throughout configuration, dealer and customer can continue their dialogue uninterrupted, as the configuration process is operated intuitively via dealer tablet and touchscreen. The vehicle is displayed realistically in real-time on the screen.
All models can be configured with every equipment variation in real time at the point of sale. Configurations can be chosen out of:Exterior different standard colors, custom colors, types of rim and brake calipers Interiorleather and Alcantara options, standard seams, custom seams, chrome elements, prancing horse stitching on the headrests, racing stripes and seat belt colors
Designing the surroundings was a crucial aspect for creating the digital showroom. In conformity with the Ferrari brand identity, dream cars can be discovered at significant Ferrari locations: on Enzo Ferrari’s private racetrack „Pista di Fiorano“or at the „Ferrari Atelier” in Maranello. Real environments have been transmitted digitally into the application. Have a look yourself!
Based on the single-source publishing principle, a highly complex data preparation process, a digital twin is created: the digital reproduction of the vehicle aiming for the highest visual quality standard.
Thanks to real-time technology the application provides maximum freedom: free choice of perspectives, different environment settings and switches between day and night modes are possible.
Attention to details: With pleasure and passion, Ferrari customers are able to configure their car as far as to its engine compartment.