13. April 2017
Mackevision Sponsors 3rd CAR-Symposium China in Shanghai

Mackevision will sponsor and attend the third CAR-Symposium China on April 19th 2017 to introduce its CGI technology and expertise in pre-rendered and real-time content. Beatrix Frisch, General Manager Mackevision China, will be amongst high-level speakers at the symposium, including executive leaders of car manufacturers and automotive suppliers.

“Mackevision is a leading CGI technical expert in the automotive industry, providing premium quality, support and creativity with profound understanding of technology and insight into the customer needs. We combine technical expertise and innovation to create quality excellence in our visual products. We are setting standards in customer experience, product customization while adhering to market – specific requirements,” states Beatrix. “The automotive industry is one of the main drivers of China’s economy. Mackevision looks forward to working with more car companies in China to contribute to the development of China’s automotive industry to the next level.”

In the highly competitive automotive market, purchasing decisions are mostly motivated by emotions.  At the dealer’s showroom, at car shows, or via the different marketing channels, car companies have to respond appropriately – with images and films that awaken enthusiasm in customers and add an emotional edge to the brand. In parallel, sufficient information about the product must be provided on premium quality level. Involving the classic CGI technologies and extending to virtual, augmented and mixed reality technologies, Mackevision can provide consumers with immersive 360° experiences.

The CAR-Symposium was founded by the German Duisburg-Essen University in Germany in 2000. Since its inception, the CAR-Symposium has become an indispensable platform for the development and communication of the automotive industry. In 2015, the Duisburg-Essen University and Beijing German-Inspired Events Services Co., Ltd jointly introduced the CAR-Symposium to China. After two previous sessions, the third CAR-Symposium China is being held during the Shanghai Auto Show this year in which Mackevision is one of its sponsors.

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